View in EDS

How Advertorials Deactivate Advertising Schema: MTurk-Based Experiments to Examine Persuasion Tactics and Outcomes in Health Advertisements.

Saved in:
Bibliographic Details
Title: How Advertorials Deactivate Advertising Schema: MTurk-Based Experiments to Examine Persuasion Tactics and Outcomes in Health Advertisements.
Authors: Kim, Sunny Jung1 sunny.j.kim@dartmouth.edu, Hancock, Jeffrey T.2
Source: Communication Research. Oct2017, Vol. 44 Issue 7, p1019-1045. 27p.
Database: Business Source Ultimate
FullText Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 125290287
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: How Advertorials Deactivate Advertising Schema: MTurk-Based Experiments to Examine Persuasion Tactics and Outcomes in Health Advertisements.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Kim%2C+Sunny+Jung%22">Kim, Sunny Jung</searchLink><relatesTo>1</relatesTo><i> sunny.j.kim@dartmouth.edu</i><br /><searchLink fieldCode="AR" term="%22Hancock%2C+Jeffrey+T%2E%22">Hancock, Jeffrey T.</searchLink><relatesTo>2</relatesTo>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Communication+Research%22">Communication Research</searchLink>. Oct2017, Vol. 44 Issue 7, p1019-1045. 27p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=125290287
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/0093650216644017
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 27
        StartPage: 1019
    Titles:
      – TitleFull: How Advertorials Deactivate Advertising Schema: MTurk-Based Experiments to Examine Persuasion Tactics and Outcomes in Health Advertisements.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Kim, Sunny Jung
      – PersonEntity:
          Name:
            NameFull: Hancock, Jeffrey T.
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 10
              Text: Oct2017
              Type: published
              Y: 2017
          Identifiers:
            – Type: issn-print
              Value: 00936502
          Numbering:
            – Type: volume
              Value: 44
            – Type: issue
              Value: 7
          Titles:
            – TitleFull: Communication Research
              Type: main
ResultId 1