Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness.

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Bibliographic Details
Title:	Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness.
Authors:	Li, Chenxi¹, Luo, Xueming², Zhang, Cheng³, Wang, Xiaoyi⁴
Source:	Marketing Science (INFORMS). Sep/Oct2017, Vol. 36 Issue 5, p762-779. 18p. 16 Charts, 6 Graphs.
Database:	Business Source Ultimate

Description
ISSN:	07322399
DOI:	10.1287/mksc.2017.1044