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Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness.

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Title: Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness.
Authors: Li, Chenxi1, Luo, Xueming2, Zhang, Cheng3, Wang, Xiaoyi4
Source: Marketing Science (INFORMS). Sep/Oct2017, Vol. 36 Issue 5, p762-779. 18p. 16 Charts, 6 Graphs.
Database: Business Source Ultimate
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=125619154
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1287/mksc.2017.1044
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      – Code: eng
        Text: English
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        PageCount: 18
        StartPage: 762
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      – TitleFull: Sunny, Rainy, and Cloudy with a Chance of Mobile Promotion Effectiveness.
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            NameFull: Li, Chenxi
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            NameFull: Luo, Xueming
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            NameFull: Zhang, Cheng
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            NameFull: Wang, Xiaoyi
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            – D: 01
              M: 09
              Text: Sep/Oct2017
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              Y: 2017
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              Value: 36
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              Value: 5
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            – TitleFull: Marketing Science (INFORMS)
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