Would you forgive Kristen Stewart or Tiger Woods or maybe Lance Armstrong? Exploring consumers’ forgiveness of celebrities’ transgressions.
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| Title: | Would you forgive Kristen Stewart or Tiger Woods or maybe Lance Armstrong? Exploring consumers’ forgiveness of celebrities’ transgressions. |
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| Authors: | Finsterwalder, Jörg1 (AUTHOR) joerg.finsterwalder@canterbury.ac.nz, Yee, Thomas2 (AUTHOR), Tombs, Alastair3 (AUTHOR) |
| Source: | Journal of Marketing Management. Oct2017, Vol. 33 Issue 13/14, p1204-1229. 26p. 1 Diagram, 1 Chart. |
| Database: | Business Source Ultimate |
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