View in EDS HTML Full Text PDF Full Text

Would you forgive Kristen Stewart or Tiger Woods or maybe Lance Armstrong? Exploring consumers’ forgiveness of celebrities’ transgressions.

Saved in:
Bibliographic Details
Title: Would you forgive Kristen Stewart or Tiger Woods or maybe Lance Armstrong? Exploring consumers’ forgiveness of celebrities’ transgressions.
Authors: Finsterwalder, Jörg1 (AUTHOR) joerg.finsterwalder@canterbury.ac.nz, Yee, Thomas2 (AUTHOR), Tombs, Alastair3 (AUTHOR)
Source: Journal of Marketing Management. Oct2017, Vol. 33 Issue 13/14, p1204-1229. 26p. 1 Diagram, 1 Chart.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:0267257X
DOI:10.1080/0267257X.2017.1382553