Nonlinear Effects of Social Connections and Interactions on Individual Goal Attainment and Spending: Evidences from Online Gaming Markets.
Saved in:
| Title: | Nonlinear Effects of Social Connections and Interactions on Individual Goal Attainment and Spending: Evidences from Online Gaming Markets. |
|---|---|
| Authors: | Zhang, Cheng (AUTHOR) zhangche@fudan.edu.cn, Wei Phang, Chee (AUTHOR) phangcw@fudan.edu.cn, Wu, Qingsheng (AUTHOR) qswu@sjtu.edu.cn, Luo, Xueming (AUTHOR) luoxm@temple.edu |
| Source: | Journal of Marketing. Nov2017, Vol. 81 Issue 6, p132-161. 30p. 7 Charts, 4 Graphs. |
| Database: | Business Source Ultimate |
| ISSN: | 00222429 |
|---|---|
| DOI: | 10.1509/jm.16.0038 |
