Sensory Experiences and Consumer Creativity.
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| Title: | Sensory Experiences and Consumer Creativity. |
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| Authors: | Zhu, Rui (Juliet), Mehta, Ravi |
| Source: | Journal of the Association for Consumer Research. Oct2017, Vol. 2 Issue 4, p472-484. 13p. |
| Database: | Business Source Ultimate |
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