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A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects.

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Bibliographic Details
Title: A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects.
Authors: Chang, Chingching1 (AUTHOR) shenc@nccu.edu.tw
Source: Journal of Advertising. 2017, Vol. 46 Issue 4, p487-502. 16p.
Database: Business Source Ultimate
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Description
ISSN:00913367
DOI:10.1080/00913367.2017.1392911