A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects.
Saved in:
| Title: | A Metacognitive Model of the Effects of Susceptibility to Persuasion Self-Beliefs on Advertising Effects. |
|---|---|
| Authors: | Chang, Chingching1 (AUTHOR) shenc@nccu.edu.tw |
| Source: | Journal of Advertising. 2017, Vol. 46 Issue 4, p487-502. 16p. |
| Database: | Business Source Ultimate |
|
Full text is not displayed to guests.
Login for full access.
|
|
Be the first to leave a comment!
