Optimal database marketing--strategy, development and data mining (Book).

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Bibliographic Details
Title:	Optimal database marketing--strategy, development and data mining (Book).
Authors:	Imms, Mike
Source:	International Journal of Market Research. 2004 Quarter 2, Vol. 46 Issue 2, p259-261. 3p.
Database:	Business Source Ultimate

Description
ISSN:	14707853