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Optimal database marketing--strategy, development and data mining (Book).

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Title: Optimal database marketing--strategy, development and data mining (Book).
Authors: Imms, Mike
Source: International Journal of Market Research. 2004 Quarter 2, Vol. 46 Issue 2, p259-261. 3p.
Database: Business Source Ultimate
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An: 12767911
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PubType: Review
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        Text: English
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        PageCount: 3
        StartPage: 259
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              Text: 2004 Quarter 2
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