IRT-BASED CONJOINT ANALYSIS IN THE OPTIMIZATION OF BANKING PRODUCTS.
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| Title: | IRT-BASED CONJOINT ANALYSIS IN THE OPTIMIZATION OF BANKING PRODUCTS. |
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| Alternate Title: | CONJOINT ANALYSIS OPARTA NA MODELACH IRT W OPTYMALIZACJI PRODUKTÓW BANKOWYCH. |
| Authors: | Sagan, Adam1 sagana@uek.krakow.pl, Rybicka, Aneta2 aneta.rybicka@ue.wroc.pl, Brzezińska, Justyna3 justyna.brzezinska@ue.katowice.pl |
| Source: | Econometrics / Ekonometria. 2017, Vol. 3 Issue 57, p47-58. 12p. |
| Database: | Business Source Ultimate |
| ISSN: | 15073866 |
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| DOI: | 10.15611/ekt.2017.3.04 |
