Impact of free sampling on product diffusion based on Bass model.

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Bibliographic Details
Title: Impact of free sampling on product diffusion based on Bass model.
Authors: Han, Yanqing1, Zhang, Zongming2 zongmingzhang@yeah.net
Source: Electronic Commerce Research. Mar2018, Vol. 18 Issue 1, p125-141. 17p.
Database: Business Source Ultimate
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Description
ISSN:13895753
DOI:10.1007/s10660-017-9264-9