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The Effect of Review Writing on Learning Engagement in Channel Partner Relationship Management.

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Title: The Effect of Review Writing on Learning Engagement in Channel Partner Relationship Management.
Authors: Aguirre, Elizabeth (AUTHOR) e.aguirrelopez@maastrichtuniversity.nl, Mahr, Dominik (AUTHOR) d.mahr@maastrichtuniversity.nl, de Ruyter, Ko (AUTHOR) ko.de-ruyter.1@city.ac.uk, Grewal, Dhruv (AUTHOR) dgrewal@babson.edu, Pelser, Jan (AUTHOR) j.pelser@maastrichtuniversity.nl, Wetzels, Martin (AUTHOR) m.wetzels@maastrichtuniversity.nl
Source: Journal of Marketing. Mar2018, Vol. 82 Issue 2, p64-84. 21p. 1 Diagram, 3 Charts, 3 Graphs.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1509/jm.15.0121