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The Effect of Review Writing on Learning Engagement in Channel Partner Relationship Management.

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Title: The Effect of Review Writing on Learning Engagement in Channel Partner Relationship Management.
Authors: Aguirre, Elizabeth (AUTHOR) e.aguirrelopez@maastrichtuniversity.nl, Mahr, Dominik (AUTHOR) d.mahr@maastrichtuniversity.nl, de Ruyter, Ko (AUTHOR) ko.de-ruyter.1@city.ac.uk, Grewal, Dhruv (AUTHOR) dgrewal@babson.edu, Pelser, Jan (AUTHOR) j.pelser@maastrichtuniversity.nl, Wetzels, Martin (AUTHOR) m.wetzels@maastrichtuniversity.nl
Source: Journal of Marketing. Mar2018, Vol. 82 Issue 2, p64-84. 21p. 1 Diagram, 3 Charts, 3 Graphs.
Database: Business Source Ultimate
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  Data: The Effect of Review Writing on Learning Engagement in Channel Partner Relationship Management.
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  Data: <searchLink fieldCode="AR" term="%22Aguirre%2C+Elizabeth%22">Aguirre, Elizabeth</searchLink> (AUTHOR)<i> e.aguirrelopez@maastrichtuniversity.nl</i><br /><searchLink fieldCode="AR" term="%22Mahr%2C+Dominik%22">Mahr, Dominik</searchLink> (AUTHOR)<i> d.mahr@maastrichtuniversity.nl</i><br /><searchLink fieldCode="AR" term="%22de+Ruyter%2C+Ko%22">de Ruyter, Ko</searchLink> (AUTHOR)<i> ko.de-ruyter.1@city.ac.uk</i><br /><searchLink fieldCode="AR" term="%22Grewal%2C+Dhruv%22">Grewal, Dhruv</searchLink> (AUTHOR)<i> dgrewal@babson.edu</i><br /><searchLink fieldCode="AR" term="%22Pelser%2C+Jan%22">Pelser, Jan</searchLink> (AUTHOR)<i> j.pelser@maastrichtuniversity.nl</i><br /><searchLink fieldCode="AR" term="%22Wetzels%2C+Martin%22">Wetzels, Martin</searchLink> (AUTHOR)<i> m.wetzels@maastrichtuniversity.nl</i>
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1509/jm.15.0121
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      – Code: eng
        Text: English
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        PageCount: 21
        StartPage: 64
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      – TitleFull: The Effect of Review Writing on Learning Engagement in Channel Partner Relationship Management.
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              M: 03
              Text: Mar2018
              Type: published
              Y: 2018
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