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The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food Purchases.

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Bibliographic Details
Title: The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food Purchases.
Authors: AILAWADI, KUSUM L. (AUTHOR) kusum.ailawadi@dartmouth.edu, MA, YU (AUTHOR) yu.ma@mcgill.ca, GREWAL, DHRUV (AUTHOR) dgrewal@babson.edu
Source: Journal of Marketing Research (JMR). Apr2018, Vol. 55 Issue 2, p193-207. 15p. 7 Charts.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1509/jmr.16.0235