Label Emergence in a Nascent Market Category: Environmental Influence on Producers' Label Use.
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| Title: | Label Emergence in a Nascent Market Category: Environmental Influence on Producers' Label Use. |
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| Authors: | Burshell, Jessica1, Mitchell, William G.1 |
| Source: | Academy of Management Annual Meeting Proceedings. 2014, Vol. 2014 Issue 1, p1-1. 1p. |
| Database: | Business Source Ultimate |
| ISSN: | 21516561 |
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| DOI: | 10.5465/AMBPP.2014.14281abstract |
