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Indigenous marketing practices and theories in emerging economies: Consumer behavior and retail transformations in India.

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Bibliographic Details
Title: Indigenous marketing practices and theories in emerging economies: Consumer behavior and retail transformations in India.
Authors: Dholakia, Ruby R.1, Dholakia, Nikhilesh2, Chattopadhyay, Atish3
Source: Journal of Business Research. May2018, Vol. 86, p406-415. 10p.
Database: Business Source Ultimate
Description
ISSN:01482963
DOI:10.1016/j.jbusres.2017.09.030