APA (7th ed.) Citation

Dholakia, R. R., Dholakia, N., & Chattopadhyay, A. (2018). Indigenous marketing practices and theories in emerging economies: Consumer behavior and retail transformations in India. Journal of Business Research, 86, 406. https://doi.org/10.1016/j.jbusres.2017.09.030

Chicago Style (17th ed.) Citation

Dholakia, Ruby R., Nikhilesh Dholakia, and Atish Chattopadhyay. "Indigenous Marketing Practices and Theories in Emerging Economies: Consumer Behavior and Retail Transformations in India." Journal of Business Research 86 (2018): 406. https://doi.org/10.1016/j.jbusres.2017.09.030.

MLA (9th ed.) Citation

Dholakia, Ruby R., et al. "Indigenous Marketing Practices and Theories in Emerging Economies: Consumer Behavior and Retail Transformations in India." Journal of Business Research, vol. 86, 2018, p. 406, https://doi.org/10.1016/j.jbusres.2017.09.030.