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Indigenous marketing practices and theories in emerging economies: Consumer behavior and retail transformations in India.

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Title: Indigenous marketing practices and theories in emerging economies: Consumer behavior and retail transformations in India.
Authors: Dholakia, Ruby R.1, Dholakia, Nikhilesh2, Chattopadhyay, Atish3
Source: Journal of Business Research. May2018, Vol. 86, p406-415. 10p.
Database: Business Source Ultimate
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  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 128879100
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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  Data: Indigenous marketing practices and theories in emerging economies: Consumer behavior and retail transformations in India.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Business+Research%22">Journal of Business Research</searchLink>. May2018, Vol. 86, p406-415. 10p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=128879100
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      – Type: doi
        Value: 10.1016/j.jbusres.2017.09.030
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      – Code: eng
        Text: English
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        PageCount: 10
        StartPage: 406
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      – TitleFull: Indigenous marketing practices and theories in emerging economies: Consumer behavior and retail transformations in India.
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            NameFull: Dholakia, Ruby R.
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            NameFull: Dholakia, Nikhilesh
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              Text: May2018
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              Y: 2018
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              Value: 86
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