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Brands, Truthiness and Post-Fact: Managing Brands in a Post-RationalWorld.

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Bibliographic Details
Title: Brands, Truthiness and Post-Fact: Managing Brands in a Post-RationalWorld.
Authors: Berthon, Pierre R.1, Pitt, Leyland F.2,3 lpitt@sfu.ca
Source: Journal of Macromarketing. Jun2018, Vol. 38 Issue 2, p218-227. 10p.
Database: Business Source Ultimate
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Description
ISSN:02761467
DOI:10.1177/0276146718755869