Positioning strategies and congruence in the positioning of high‐end indigenous and foreign retailers in sub‐Saharan Africa: An illustration from Ghana.
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| Title: | Positioning strategies and congruence in the positioning of high‐end indigenous and foreign retailers in sub‐Saharan Africa: An illustration from Ghana. |
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| Authors: | Blankson, Charles1 charles.blankson@unt.edu, Nkrumah, Michael Fiifi2, Opare, Gertrude2, Ketron, Seth3 |
| Source: | Thunderbird International Business Review. Jul/Aug2018, Vol. 60 Issue 4, p535-548. 14p. 4 Charts. |
| Database: | Business Source Ultimate |
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| ISSN: | 10964762 |
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| DOI: | 10.1002/tie.21960 |
