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Positioning strategies and congruence in the positioning of high‐end indigenous and foreign retailers in sub‐Saharan Africa: An illustration from Ghana.

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Title: Positioning strategies and congruence in the positioning of high‐end indigenous and foreign retailers in sub‐Saharan Africa: An illustration from Ghana.
Authors: Blankson, Charles1 charles.blankson@unt.edu, Nkrumah, Michael Fiifi2, Opare, Gertrude2, Ketron, Seth3
Source: Thunderbird International Business Review. Jul/Aug2018, Vol. 60 Issue 4, p535-548. 14p. 4 Charts.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Positioning strategies and congruence in the positioning of high‐end indigenous and foreign retailers in sub‐Saharan Africa: An illustration from Ghana.
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  Data: <searchLink fieldCode="JN" term="%22Thunderbird+International+Business+Review%22">Thunderbird International Business Review</searchLink>. Jul/Aug2018, Vol. 60 Issue 4, p535-548. 14p. 4 Charts.
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        Value: 10.1002/tie.21960
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      – Code: eng
        Text: English
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        StartPage: 535
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      – TitleFull: Positioning strategies and congruence in the positioning of high‐end indigenous and foreign retailers in sub‐Saharan Africa: An illustration from Ghana.
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            NameFull: Nkrumah, Michael Fiifi
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            NameFull: Opare, Gertrude
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              Text: Jul/Aug2018
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              Y: 2018
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