Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters.

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Bibliographic Details
Title:	Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters.
Authors:	Yong Liu¹ yoliu@syr.edu, Putler, Daniel S.² dan.putler@sauder.ubc.ca, Weinberg, Charles B.² charles.weinberg@sauder.ubc.ca
Source:	Marketing Science (INFORMS). Winter2004, Vol. 23 Issue 1, p120-133. 14p. 5 Diagrams.
Database:	Business Source Ultimate

Description
ISSN:	07322399
DOI:	10.1287/mksc.1030.0042