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Mitigating microfinance marketing channels inefficiencies with customerization of mobile technology.

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Bibliographic Details
Title: Mitigating microfinance marketing channels inefficiencies with customerization of mobile technology.
Authors: Elliot, Esi Abbam1,2,3 eaelliot@suffolk.edu, Ngugi, Benjamin1,2,3 bngugi@suffolk.edu, Malgwi, Charles A.1,2,3 cmalgwi@bentley.edu
Source: International Marketing Review. 2019, Vol. 35 Issue 4, p619-636. 18p.
Database: Business Source Ultimate
Description
ISSN:02651335
DOI:10.1108/IMR-11-2015-0256