APA (7th ed.) Citation

Elliot, E. A., Ngugi, B., & Malgwi, C. A. (2018). Mitigating microfinance marketing channels inefficiencies with customerization of mobile technology. International Marketing Review, 35(4), 619. https://doi.org/10.1108/IMR-11-2015-0256

Chicago Style (17th ed.) Citation

Elliot, Esi Abbam, Benjamin Ngugi, and Charles A. Malgwi. "Mitigating Microfinance Marketing Channels Inefficiencies with Customerization of Mobile Technology." International Marketing Review 35, no. 4 (2018): 619. https://doi.org/10.1108/IMR-11-2015-0256.

MLA (9th ed.) Citation

Elliot, Esi Abbam, et al. "Mitigating Microfinance Marketing Channels Inefficiencies with Customerization of Mobile Technology." International Marketing Review, vol. 35, no. 4, 2018, p. 619, https://doi.org/10.1108/IMR-11-2015-0256.