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Mitigating microfinance marketing channels inefficiencies with customerization of mobile technology.

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Title: Mitigating microfinance marketing channels inefficiencies with customerization of mobile technology.
Authors: Elliot, Esi Abbam1,2,3 eaelliot@suffolk.edu, Ngugi, Benjamin1,2,3 bngugi@suffolk.edu, Malgwi, Charles A.1,2,3 cmalgwi@bentley.edu
Source: International Marketing Review. 2019, Vol. 35 Issue 4, p619-636. 18p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 130696234
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1108/IMR-11-2015-0256
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      – Code: eng
        Text: English
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        PageCount: 18
        StartPage: 619
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      – TitleFull: Mitigating microfinance marketing channels inefficiencies with customerization of mobile technology.
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            NameFull: Elliot, Esi Abbam
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            NameFull: Ngugi, Benjamin
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            NameFull: Malgwi, Charles A.
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              Text: 2019
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              Y: 2018
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              Value: 35
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              Value: 4
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            – TitleFull: International Marketing Review
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