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Opportunities Lie in the Demand Side: Transcending the Discovery-Creation Debate.

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Bibliographic Details
Title: Opportunities Lie in the Demand Side: Transcending the Discovery-Creation Debate.
Authors: Ramoglou, Stratos1 s.ramoglou@soton.ac.uk, Tsang, Eric W. K.2 ewktsang@utdallas.edu
Source: Academy of Management Review. Oct2018, Vol. 43 Issue 4, p815-818. 4p.
Database: Business Source Ultimate
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ISSN:03637425
DOI:10.5465/amr.2018.0239