The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities.
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| Title: | The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities. |
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| Authors: | Leclercq, Thomas1 t.leclercq@uclouvain-mons.be, Hammedi, Wafa1, Poncin, Ingrid1 |
| Source: | Journal of Interactive Marketing. Nov2018, Vol. 44, p82-101. 20p. |
| Database: | Business Source Ultimate |
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| ISSN: | 10949968 |
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| DOI: | 10.1016/j.intmar.2018.04.004 |
