APA (7th ed.) Citation

Leclercq, T., Hammedi, W., & Poncin, I. (2018). The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities. Journal of Interactive Marketing, 44, 82. https://doi.org/10.1016/j.intmar.2018.04.004

Chicago Style (17th ed.) Citation

Leclercq, Thomas, Wafa Hammedi, and Ingrid Poncin. "The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities." Journal of Interactive Marketing 44 (2018): 82. https://doi.org/10.1016/j.intmar.2018.04.004.

MLA (9th ed.) Citation

Leclercq, Thomas, et al. "The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities." Journal of Interactive Marketing, vol. 44, 2018, p. 82, https://doi.org/10.1016/j.intmar.2018.04.004.