View in EDS HTML Full Text PDF Full Text

The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities.

Saved in:
Bibliographic Details
Title: The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities.
Authors: Leclercq, Thomas1 t.leclercq@uclouvain-mons.be, Hammedi, Wafa1, Poncin, Ingrid1
Source: Journal of Interactive Marketing. Nov2018, Vol. 44, p82-101. 20p.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 132627312
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Leclercq%2C+Thomas%22">Leclercq, Thomas</searchLink><relatesTo>1</relatesTo><i> t.leclercq@uclouvain-mons.be</i><br /><searchLink fieldCode="AR" term="%22Hammedi%2C+Wafa%22">Hammedi, Wafa</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Poncin%2C+Ingrid%22">Poncin, Ingrid</searchLink><relatesTo>1</relatesTo>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Marketing%22">Journal of Interactive Marketing</searchLink>. Nov2018, Vol. 44, p82-101. 20p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=132627312
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1016/j.intmar.2018.04.004
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 20
        StartPage: 82
    Titles:
      – TitleFull: The Boundaries of Gamification for Engaging Customers: Effects of Losing a Contest in Online Co-creation Communities.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Leclercq, Thomas
      – PersonEntity:
          Name:
            NameFull: Hammedi, Wafa
      – PersonEntity:
          Name:
            NameFull: Poncin, Ingrid
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 11
              Text: Nov2018
              Type: published
              Y: 2018
          Identifiers:
            – Type: issn-print
              Value: 10949968
          Numbering:
            – Type: volume
              Value: 44
          Titles:
            – TitleFull: Journal of Interactive Marketing
              Type: main
ResultId 1