Does a Customer on the Board of Directors Affect Business-to-Business Firm Performance?
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| Title: | Does a Customer on the Board of Directors Affect Business-to-Business Firm Performance? |
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| Authors: | Bommaraju, Raghu (AUTHOR) raghu@iastate.edu, Ahearne, Michael (AUTHOR), Krause, Ryan (AUTHOR), Tirunillai, Seshadri (AUTHOR) |
| Source: | Journal of Marketing. Jan2019, Vol. 83 Issue 1, p8-23. 16p. 1 Diagram, 4 Charts. |
| Database: | Business Source Ultimate |
| ISSN: | 00222429 |
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| DOI: | 10.1177/0022242918815894 |
