Culturally Contingent Cravings: How Holistic Thinking Influences Consumer Responses to Food Appeals.
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| Title: | Culturally Contingent Cravings: How Holistic Thinking Influences Consumer Responses to Food Appeals. |
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| Authors: | Hildebrand, Diogo1, Harding, R. Dustin2 dharding@uvu.edu, Hadi, Rhonda3, Kirmani, Amna, Monga, Ashwani |
| Source: | Journal of Consumer Psychology (John Wiley & Sons, Inc. ). Jan2019, Vol. 29 Issue 1, p39-59. 21p. |
| Database: | Business Source Ultimate |
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| ISSN: | 10577408 |
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| DOI: | 10.1002/jcpy.1049 |