THE IMPORTANCE OF BRAND IMAGE ON CONSUMER PURCHASE ATTITUDE: A CASE STUDY OF E-COMMERCE IN TAIWAN.

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Bibliographic Details
Title:	THE IMPORTANCE OF BRAND IMAGE ON CONSUMER PURCHASE ATTITUDE: A CASE STUDY OF E-COMMERCE IN TAIWAN.
Authors:	LIN Cheng-Ta Lin¹, CHUANG Shuang-Shii¹
Source:	Studies in Business & Economics. Dec2018, Vol. 13 Issue 3, p91-104. 14p.
Database:	Business Source Ultimate

Description
ISSN:	18424120
DOI:	10.2478/sbe-2018-0037