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THE IMPORTANCE OF BRAND IMAGE ON CONSUMER PURCHASE ATTITUDE: A CASE STUDY OF E-COMMERCE IN TAIWAN.

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Title: THE IMPORTANCE OF BRAND IMAGE ON CONSUMER PURCHASE ATTITUDE: A CASE STUDY OF E-COMMERCE IN TAIWAN.
Authors: LIN Cheng-Ta Lin1, CHUANG Shuang-Shii1
Source: Studies in Business & Economics. Dec2018, Vol. 13 Issue 3, p91-104. 14p.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Studies+in+Business+%26+Economics%22">Studies in Business & Economics</searchLink>. Dec2018, Vol. 13 Issue 3, p91-104. 14p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=134314319
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        Value: 10.2478/sbe-2018-0037
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      – Code: eng
        Text: English
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        PageCount: 14
        StartPage: 91
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      – TitleFull: THE IMPORTANCE OF BRAND IMAGE ON CONSUMER PURCHASE ATTITUDE: A CASE STUDY OF E-COMMERCE IN TAIWAN.
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              Text: Dec2018
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              Y: 2018
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