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HOW DO ADOPTERS TRANSITION BETWEEN NEW AND INCUMBENT CHANNELS?

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Bibliographic Details
Title: HOW DO ADOPTERS TRANSITION BETWEEN NEW AND INCUMBENT CHANNELS?
Authors: Overby, Eric1 eric.overby@scheller.gatech.edu, Ransbotham, Sam2 sam.ransbotham@bc.edu
Source: MIS Quarterly. Mar2019, Vol. 43 Issue 1, Following p185-205. 29p. 13 Charts, 6 Graphs.
Database: Business Source Ultimate
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ISSN:02767783
DOI:10.25300/MISQ/2019/13781