Freemium as an Optimal Strategy for Market Dominant Firms.

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Bibliographic Details
Title:	Freemium as an Optimal Strategy for Market Dominant Firms.
Authors:	Shi, Zijun (June)¹, Zhang, Kaifu¹, Srinivasan, Kannan¹
Source:	Marketing Science (INFORMS). Jan/Feb2019, Vol. 38 Issue 1, p150-169. 20p. 1 Chart, 4 Graphs.
Database:	Business Source Ultimate

Description
ISSN:	07322399
DOI:	10.1287/mksc.2018.1109