APA (7th ed.) Citation

Shi, Z., Zhang, K., & Srinivasan, K. (2019). Freemium as an Optimal Strategy for Market Dominant Firms. Marketing Science (INFORMS), 38(1), 150. https://doi.org/10.1287/mksc.2018.1109

Chicago Style (17th ed.) Citation

Shi, Zijun, Kaifu Zhang, and Kannan Srinivasan. "Freemium as an Optimal Strategy for Market Dominant Firms." Marketing Science (INFORMS) 38, no. 1 (2019): 150. https://doi.org/10.1287/mksc.2018.1109.

MLA (9th ed.) Citation

Shi, Zijun, et al. "Freemium as an Optimal Strategy for Market Dominant Firms." Marketing Science (INFORMS), vol. 38, no. 1, 2019, p. 150, https://doi.org/10.1287/mksc.2018.1109.