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Freemium as an Optimal Strategy for Market Dominant Firms.

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Title: Freemium as an Optimal Strategy for Market Dominant Firms.
Authors: Shi, Zijun (June)1, Zhang, Kaifu1, Srinivasan, Kannan1
Source: Marketing Science (INFORMS). Jan/Feb2019, Vol. 38 Issue 1, p150-169. 20p. 1 Chart, 4 Graphs.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Science+%28INFORMS%29%22">Marketing Science (INFORMS)</searchLink>. Jan/Feb2019, Vol. 38 Issue 1, p150-169. 20p. 1 Chart, 4 Graphs.
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        Value: 10.1287/mksc.2018.1109
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      – Code: eng
        Text: English
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        PageCount: 20
        StartPage: 150
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      – TitleFull: Freemium as an Optimal Strategy for Market Dominant Firms.
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            NameFull: Shi, Zijun (June)
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            NameFull: Zhang, Kaifu
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              Text: Jan/Feb2019
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