Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment.

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Bibliographic Details
Title:	Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment.
Authors:	Sun, Tianshu¹ (AUTHOR), Shi, Lanfei² (AUTHOR), Viswanathan, Siva² (AUTHOR), Zheleva, Elena³ (AUTHOR)
Source:	Information Systems Research (INFORMS). Jun2019, Vol. 30 Issue 2, p523-539. 17p.
Database:	Business Source Ultimate

Description
ISSN:	10477047
DOI:	10.1287/isre.2018.0815