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Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment.

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Title: Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment.
Authors: Sun, Tianshu1 (AUTHOR), Shi, Lanfei2 (AUTHOR), Viswanathan, Siva2 (AUTHOR), Zheleva, Elena3 (AUTHOR)
Source: Information Systems Research (INFORMS). Jun2019, Vol. 30 Issue 2, p523-539. 17p.
Database: Business Source Ultimate
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  Data: Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment.
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        Value: 10.1287/isre.2018.0815
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      – Code: eng
        Text: English
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      – TitleFull: Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment.
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            NameFull: Sun, Tianshu
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            NameFull: Shi, Lanfei
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            NameFull: Viswanathan, Siva
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              Text: Jun2019
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