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Utilitarian, hedonic, collecting, epistemic, and high values as determinants of the attractiveness of premium promotions.

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Bibliographic Details
Title: Utilitarian, hedonic, collecting, epistemic, and high values as determinants of the attractiveness of premium promotions.
Authors: Teng, Weichen1 (AUTHOR) wcdeng@sce.pccu.edu.tw
Source: Journal of Marketing Communications. Sep2019, Vol. 25 Issue 6, p626-644. 19p. 1 Diagram, 6 Charts.
Database: Business Source Ultimate
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Description
ISSN:13527266
DOI:10.1080/13527266.2018.1467477