Factors Affecting Brand Image: The Case of Pepsodent in Da Nang, Vietnam.
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| Title: | Factors Affecting Brand Image: The Case of Pepsodent in Da Nang, Vietnam. |
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| Authors: | Trinh Le Tan1 letandtu@gmail.com, Dao Thi Dai Trang2 daitrangdtu@gmail.com |
| Source: | IUP Journal of Brand Management. Jun2019, Vol. 16 Issue 2, p7-25. 19p. |
| Database: | Business Source Ultimate |
| ISSN: | 09729097 |
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