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Factors Affecting Brand Image: The Case of Pepsodent in Da Nang, Vietnam.

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Title: Factors Affecting Brand Image: The Case of Pepsodent in Da Nang, Vietnam.
Authors: Trinh Le Tan1 letandtu@gmail.com, Dao Thi Dai Trang2 daitrangdtu@gmail.com
Source: IUP Journal of Brand Management. Jun2019, Vol. 16 Issue 2, p7-25. 19p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Factors Affecting Brand Image: The Case of Pepsodent in Da Nang, Vietnam.
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  Data: <searchLink fieldCode="AR" term="%22Trinh+Le+Tan%22">Trinh Le Tan</searchLink><relatesTo>1</relatesTo><i> letandtu@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Dao+Thi+Dai+Trang%22">Dao Thi Dai Trang</searchLink><relatesTo>2</relatesTo><i> daitrangdtu@gmail.com</i>
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  Data: <searchLink fieldCode="JN" term="%22IUP+Journal+of+Brand+Management%22">IUP Journal of Brand Management</searchLink>. Jun2019, Vol. 16 Issue 2, p7-25. 19p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=137694774
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      – Code: eng
        Text: English
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        PageCount: 19
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      – TitleFull: Factors Affecting Brand Image: The Case of Pepsodent in Da Nang, Vietnam.
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            NameFull: Trinh Le Tan
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              Text: Jun2019
              Type: published
              Y: 2019
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