Word-of-Mouth System Implementation and Customer Conversion: A Randomized Field Experiment.

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Bibliographic Details
Title:	Word-of-Mouth System Implementation and Customer Conversion: A Randomized Field Experiment.
Authors:	Huang, Ni¹, Sun, Tianshu², Chen, Peiyu, Golden, Joseph M.³
Source:	Information Systems Research (INFORMS). Sep2019, Vol. 30 Issue 3, p805-818. 14p. 1 Diagram, 6 Charts, 2 Graphs.
Database:	Business Source Ultimate

Description
ISSN:	10477047
DOI:	10.1287/isre.2018.0832