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Word-of-Mouth System Implementation and Customer Conversion: A Randomized Field Experiment.

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Title: Word-of-Mouth System Implementation and Customer Conversion: A Randomized Field Experiment.
Authors: Huang, Ni1, Sun, Tianshu2, Chen, Peiyu, Golden, Joseph M.3
Source: Information Systems Research (INFORMS). Sep2019, Vol. 30 Issue 3, p805-818. 14p. 1 Diagram, 6 Charts, 2 Graphs.
Database: Business Source Ultimate
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RecordInfo BibRecord:
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        Value: 10.1287/isre.2018.0832
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      – Code: eng
        Text: English
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            NameFull: Sun, Tianshu
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            NameFull: Chen, Peiyu
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