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Crazy-Funny-Cool Theory: Divergent Reactions to Unusual Product Designs.

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Bibliographic Details
Title: Crazy-Funny-Cool Theory: Divergent Reactions to Unusual Product Designs.
Authors: Warren, Caleb (AUTHOR), Reimann, Martin (AUTHOR)
Source: Journal of the Association for Consumer Research. Oct2019, Vol. 4 Issue 4, p409-421. 13p.
Database: Business Source Ultimate
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Description
ISSN:23781815
DOI:10.1086/705036