Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews Different?

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Bibliographic Details
Title:	Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews Different?
Authors:	Ransbotham, Sam¹, Lurie, Nicholas H.², Liu, Hongju³ hliu@gsm.pku.edu.cn
Source:	Marketing Science (INFORMS). Sep/Oct2019, Vol. 38 Issue 5, p773-792. 20p. 2 Diagrams, 9 Charts, 4 Graphs.
Database:	Business Source Ultimate

Description
ISSN:	07322399
DOI:	10.1287/mksc.2018.1115