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Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews Different?

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Title: Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews Different?
Authors: Ransbotham, Sam1, Lurie, Nicholas H.2, Liu, Hongju3 hliu@gsm.pku.edu.cn
Source: Marketing Science (INFORMS). Sep/Oct2019, Vol. 38 Issue 5, p773-792. 20p. 2 Diagrams, 9 Charts, 4 Graphs.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Science+%28INFORMS%29%22">Marketing Science (INFORMS)</searchLink>. Sep/Oct2019, Vol. 38 Issue 5, p773-792. 20p. 2 Diagrams, 9 Charts, 4 Graphs.
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RecordInfo BibRecord:
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        Value: 10.1287/mksc.2018.1115
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      – Code: eng
        Text: English
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        PageCount: 20
        StartPage: 773
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      – TitleFull: Creation and Consumption of Mobile Word of Mouth: How Are Mobile Reviews Different?
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            NameFull: Ransbotham, Sam
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            NameFull: Liu, Hongju
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            – D: 01
              M: 09
              Text: Sep/Oct2019
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              Y: 2019
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              Value: 38
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