Lose like a man: body image and celebrity endorsement effects of weight loss product purchase intentions.
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| Title: | Lose like a man: body image and celebrity endorsement effects of weight loss product purchase intentions. |
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| Authors: | Pickett, Andrew C.1 (AUTHOR) Drew.Pickett@usd.edu, Brison, Natasha T.2 (AUTHOR) |
| Source: | International Journal of Advertising. Dec2019, Vol. 38 Issue 8, p1098-1115. 18p. 1 Diagram, 2 Charts. |
| Database: | Business Source Ultimate |
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| ISSN: | 02650487 |
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| DOI: | 10.1080/02650487.2019.1586208 |
